For this project, our goal is to help RECOVR handheld massage device establish their brand in the U.S. market, so we make sure that everything they communicated reflect who they are.
Introduction & problems
Although handheld massage device is growing rapidly as a way to ease tension and stress, the handheld massage device is a highly competitive market. As a new brand, RECOVR has to be introduced in a way that makes them stand out in that market.
After analyzing the target market and customer’s preference, we brainstormed and designed a new brand name and logo that resonate with its functionality and benefits.
We highlight products' unique selling points by using storytelling, creative shots, and graphic text to communicate its benefit to the audience.