Plan, shoot and edit product videos for their different products.
To differentiate three different models of ice makers in terms of their functionality, efficiency and size, the team is challenged to brainstorm their unique selling points and unique story line.
Our solution and results
For the only commercial ice maker, the team shoot the video in a commercial setting with the presentation style, emphasizing on the specifications and functionality.
Between the two home use ice makers, the team tells two stories and provoke two emotions - father and son and a love romance. Creative story lines, touching moments resonate client’s brand - enjoy your home life!