Expedited PPE
During pandemic, setup the brand identity and channels in a speedy manner.
ROLE
Brand Identity
Logo Design
Animated Video Creation
Content Development
Online Store
Customer Service
Marketplace Fulfillment
Paid Ads
Channel Development
The challenge
In the beginning, PPE business was a seller’s market as the demand was created by the COVID-19. After a few months, the market supply is getting saturated, most small sellers are forced to liquidate their inventory. How to avoid?
Our solution and results
We focused on long-term brand strategy even though it’s a one-year business. With a professional and clear branding strategy, including well written content that not only feels trustworthy to the customers but also helps with SEO, a animated educational video and innovative packaging, Expedited PPE got accepted by the biggest pharmaceutical company McKesson and selling on Amazon, Walmart and Shopify (www.expeditedppe.com) successfully. Its well planned brand and marketing strategy avoid being subject to the pricing war.
