For this project, our goal is to help Furesh pet bathtub establish their brand in the U.S. market, so we make sure that everything they communicated reflect who they are.
Introduction and problems
When we first met this client, they had been selling on Amazon for about six months to test the water and they were about to improve the product design based on initial market feedback and invest in mass production. The client has long-time product R&D experience, but they don’t have a team dedicated to sales and marketing. They were in need of a marketing firm that can provide hand-in-hand comprehensive marketing services.
After analyzing the target market and customer’s preference, we brainstormed and designed a new brand name and logo that resonate with its functionality and benefits. We also designed two new colors with prints and optimized user manual and product package to create a better brand image.
Based on the client’s 6 months sale on Amazon, we discovered the product’s search volume thus awareness isn’t enough. We proposed the client to go with DTC (Direct to Consumer) marketing. Around this strategy, we helped the client build a branded online store (www.lovefuresh.com) and provided 24/7 customer service to maintain a good relationship with the customers. We are developing a trusted customer community that is growing every day through precise advertising, SEO, weekly social media posts, collaboration with influencers and bloggers, and e-mail marketing.
We highlight products' unique selling points by using storytelling, creative shots, and graphic text to communicate its benefit to the audience.
We helped the client enter and sell on some well-known channels, i.e., QVC, HSN, and Costco for more brand exposure and recognization.