Sports Marketing Specialist (Ontario, CA) for 6Blu Inc to Conduct market research to identify competitor landscape, consumer needs and market trends in sporting goods industry for brand positioning. Conduct online advertising campaigns such as pay-per-click advertising and social media advertising to drive traffic and sales. Maintain the clients’ social media accounts, ensuring that they are up-to-date, engaging and on-brand. Maintain the clients' websites, ensuring that it is user friendly and SEO efficient with the design team to ensure that the website is optimized for conversion. Oversee the development and implementation of marketing campaigns. This may include creating marketing materials such as brochures, advertisements, and promotional materials. Analyze performance of marketing campaigns to identify trends and opportunities for growth. Analyze sales data to evaluate ROI on marketing spending and continuously optimize it. Collaborate with sales, account managers, and clients to ensure that marketing initiatives are aligned with clients’ business goals. Help sporting goods suppliers, manufacturers and brands in China to market and sell in the U.S. market.