For this project, we helped Surfmass Paddle Board to create a video that introduces the brand and their products to the market.
Although stand-up paddle boarding is growing rapidly as an exercise activity as well as a leisure activity, the paddleboard market is a highly competitive market. As a new brand, Surfmass Paddle Board has to be introduced in a way that makes them stand out in that market.
Our solution and results
After analyzing competitors’ products on Amazon, 6blu positioned the product for leisure users to make the product more competitive. In addition, 6blu brainstormed some life scenes so consumers can relate themselves to the product and then shoot the new product pics and video to emphasize its good features.